Cookie Policy – 2ndPeach

This Cookie Policy explains how 2ndPeach (“we”, “us”, “our”) uses cookies and similar tracking technologies on 2ndPeach.com and any related services. By using our website, you can choose which non‑essential cookies you accept through our cookie banner or browser settings.

What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or phone) when you browse websites. They help the site remember your actions and preferences so that your experience is smoother and more personalized.

Why We Use Cookies

We use cookies to:

  • Make the website work properly (for example, keeping items in your cart while you shop for leggings, gym bras, and dresses).
  • Remember your preferences such as language, currency, and login details.
  • Understand how visitors use our site so we can improve layout, sizing guides, and product discovery.
  • Show relevant offers and marketing, including retargeted ads on platforms like Meta, Google, and others (if you consent).

Types of Cookies We Use

  1. Strictly Necessary Cookies
    These cookies are essential for our website to function and cannot be switched off in our systems. They include cookies that let you browse pages, use the cart, checkout securely, and access your account.
  2. Performance & Analytics Cookies
    These cookies help us understand how visitors use our site, such as which pages are most popular and where users may be dropping off in the checkout. We typically use tools like Google Analytics or similar services for this purpose, configured in a privacy‑aware way where possible.
  3. Functional Cookies
    These cookies remember your preferences and choices (like region, size filters, or saved wishlist items) to offer a more personalized shopping experience.
  4. Advertising & Social Media Cookies
    These cookies may be set through our site by advertising or social media partners. They may be used to build a profile of your interests and show you relevant ads for 2ndPeach products on other websites or apps.

Third-Party Cookies

Some cookies are placed by third parties that provide services on our site, such as:

  • Analytics providers (e.g., Google Analytics).
  • Advertising networks and remarketing tools.
  • Payment and security providers that help prevent fraud.

These third parties may process data about your use of our site in line with their own privacy and cookie policies.

Your Choices and Cookie Control

When you first visit 2ndPeach.com, you will see a cookie banner that allows you to:

  • Accept all cookies.
  • Reject non‑essential cookies.
  • Manage preferences by category (where supported).

You can also manage or delete cookies at any time through your browser settings. If you block or disable some cookies, parts of the site (such as the shopping cart or personalized recommendations) may not function correctly.

For users in regions with specific data laws (such as GDPR in the EU or the Digital Personal Data Protection Act in India), we obtain your consent where required before using non‑essential cookies, and you may withdraw that consent at any time through our cookie settings or browser tools.

Data Collected Through Cookies

Depending on the cookie type, we may collect:

  • Device and browser information.
  • IP address (shortened or anonymized where possible).
  • Pages visited, time spent, and clicks.
  • Cart actions (e.g., products viewed, added, or removed).

We use this data to secure the site, improve performance, and offer you better product recommendations and promotions in line with our Privacy Policy.

How Long Cookies Stay on Your Device

Some cookies are session cookies that expire when you close your browser, while others are persistent cookies that remain on your device for a set period or until you delete them. The duration varies by cookie and purpose; you can see and remove them in your browser settings at any time.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or how we use cookies. Any updates will appear on this page with a revised “Last updated” date.

Contact Us

If you have questions about this Cookie Policy or our use of cookies and similar technologies, you can contact us using the details provided on our Contact Us page or in our Privacy Policy.